Netflix etc. Why isn’t there a comment feature on the platforms? Wouldn’t it be nice to have?
If you look at the work from a software/internet perspective:
There isn’t much data exchange in netflix. Generally, most data is transferred to you in a static manner. This is how Netflix’s general engineering model is established. Therefore, adding a social feature on top of this requires the following:
3-5 engineering teams of 10 people. On average, this person will receive an annual salary of 600 thousand dollars. Approximately 25 million dollars of engineering costs per year.
On top of that, renting the infrastructure that will handle this from cloud computing. No matter how you look at it, this is an extra 10-25 million dollars a year for a company the size of Netflix.
Legal + privacy + legislation + ethics teams need to be established. If they were given an average annual salary of 200 thousand dollars and 20 people were spent on this, this would still be 4 million.
Someone above said moderation was needed. 90% of the moderation will be handled by one of the engineering teams using artificial intelligence. But there must also be people who look at it manually and do inspection work. Generally, these jobs are outsourced to a 3rd party. If 100 people work, it is 20 thousand dollars a year; That’s 2 million dollars.
An investment that will cost 55 million dollars annually in total.
So what will be the return? Will non-subscribers get subscriptions? If not, it is a dead investment. No matter how you look at it, the comment system should provide the company with an additional turnover of at least 200 million dollars. That means 1 million more users than 15 dollars per member per month (180 years).
Product managers who make millions of dollars at Netflix have analyzed this.
Why would it be? comment feature net loss,
Most likely comments:
– waste of time, don’t watch
– no spoilers
– various hate speeches
– ads of escort accounts
– fight fight
– conversations unrelated to the movie
It has some statistics and if the majority of users watch it on TV, it is completely useless anyway.